Kraus Rebranding / Repositioning

From the classic village bakery to a modern indie cafe in the cities.

Project Info

Client

Kraus Bäckerei GmbH

Date

17 / 07 / 2019

Role

Conception; Realization; Art Direction

Description

First of all, this project is pure fiction and not real work for the client.

In order to leave behind the image of the classical village bakery, I decided to keep the foundations of the existing branding, but to bring them into a modern and fresh form.
The basic idea is to create an inviting atmosphere with the help of the painted pictorial elements that on the one hand reflect the playful as well as the adult and natural aspects of the company.

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